Fashion is personal.
You should be, too.
Inspire with a fashion online store that makes your customers shine. Anticipate your shoppers' needs, tailor every product list, and boost your sales and shoppers' satisfaction effortlessly. With cutting-edge AI technology you will do your job perfectly: making your customers happy by offering the right trends at the right time.
Make Fashion Shopping an Experience. With our dedicated Fashion Cloud.
With our reliable style and fashion platform, you offer your users personalized search and product lists. You enhance your digital shop windows with the right recommendations, trend analyses and efficient inventory management. Improve your customers' shopping experience every day.
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Real-time, data-driven Marketing
Leverage insights of your existing 1st party data to offer tailored product suggestions.
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Relevance at all Touchpoints
Stay personal on all channels – fully in line with the journey of your customers.
Know what your customers want.
The perfect offer for every user, in every situation. Because the moment matters most.
Fashion that's available, not just desired.
Give your customers the joy of finding exactly what they love – and what’s truly available. Every style, every size they see is ready to be theirs. Fine-tune boosts and adjustments to showcase what’s in stock, creating outfits that not only inspire but fit – both in style and availability. No more distractions from unavailable items. Just the perfect pieces, waiting to be discovered. That’s relevance redefined: fashion that’s truly made for your customers – and ready to ship.
Increase in Customer Engagement within the first month
Of our Clients report higher Sales after implementation.
The perfect look, for every season's mood.
Reward your loyal customers with first access to the latest collections, while giving bargain hunters the thrill of discovering exclusive deals on past favorites. Launch new collections with precision – aligned with your marketing strategy and tested in A/B experiments for maximum impact. Seamlessly blend fresh arrivals with bestsellers, creating irresistible combinations tailored to every season and trend. Every selection feels personal, every offer perfectly timed – because your customers deserve nothing less.
Increase of Average Order Value
Decrease of Bounce Rate
Penalize late delivery times
Trust is built on reliability – don’t let late deliveries disappoint your customers. Show only the products that can truly be delivered on time. No frustration, no false promises – just a seamless shopping experience. Our AI takes care of the ranking, ensuring that reliable items shine, while you stay in full control of relevance with minimal effort. And when sold-out favorites return? They automatically reappear – right where they matter most to your users. Smart, effortless, and always transparent.
Increase of Conversion Rate
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Color-size variants
Inspire with the right color and size combinations.
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Sale. Sale. Sale.
Offer sale items with ease and always with full control.
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Reduced return rates
With tailored fashion initiatives and the right campaigns.
User Characteristics
Consider color, brand, size, and price affinities ...
Take benefit of our dedicated Fashion Cloud to scale your business.
Experience the power and convenience of our solution. Selling has never been easier.
“ODOSCOPE is the tool for individually decorating digital shop windows."
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
Success stories from Fashion
Frequently Asked Questions
Find answers to common questions about our platform and services.
Yes, you can.
The ODOSCOPE interface gives you the option of optimizing margins while still keeping the current user firmly in view, i.e. playing out user-individually.
You decide how much weighting you want to give here and our AI algorithms do the rest. Before you go live with your strategy, you can test and preview the respective display for each user parameter.
Of course, you can.
With ODOSCOPE, you can combine all possible features and display them in a targeted and automated way. That means if the user is looking for a blue shirt in size M, our system displays the most relevant blue shirts in size M for this user.
So, even in this display, availability and individual relevance go hand in hand again. If a shirt is currently unavailable, it is not displayed at all so as not to disappoint the user.
Without question, yes!
With ODOSCOPE, you can adjust your many digital shop windows so that they match the current shopping situation of the current user –regardless of whether they live or shop in the North, South, West or East.
Just keep an eye on the weather forecast and pass this information on to our system with just a few clicks. Done!
Yes, you can.
With the ODOSCOPE interface, you can keep your business goals firmly in focus. You tell our system whether you want to reduce returns, sell slow-moving items or increase the conversion rate (CR). Our system plays out accordingly and at the same time gives each of your users and customers a great individual shopping experience.
You as our customer are in close contact with a dedicated account manager and representative from our Customer Success team. You can contact us at any time via email or your individual customer-specific Slack or Teams channel.
Key Features at a Glance
Cookieless personalization
ODOSCOPE can personalize also for users without cookies, deleted cookies, or who deny any consent. ODOSCOPE personalizes your content for 100% of your traffic individually.
No additional pixel
Since ODOSCOPE is based on your existing data, no additional pixels need to be integrated. We do not track. ODOSCOPE is productive from day 1, no additional data silo, no redundancy.
Consent-free personalization
ODOSCOPE does not place a cookie to track a user, nor does it use any 3rd party data. Instead, it uses in-session data and is stateless, i.e. it makes and displays a decision, but does not store a status.
Individual relevance ranking for each user and their click
ODOSCOPE ranks any search and product list by each user click and according to their actual in-session behavior. It, therefore, dynamically analyzes each user's data points to determine their individual relevance.
AI-powered merchandising with easy-to-use interface
Although user conversion is generally good, it is not always profitable. This is the case when the product purchased has a low margin. Our AI-powered merchandising reliably strikes a balance between scalable personalization, high UX standards, and achieving your business goals.
Look-alike-audiences for each user, automated and in real time
ODOSCOPE identifies each single user’s individual look-alike-audience (LAA) from the shop’s data history in real time, and increasingly accurate by every click in the ongoing session. LAAs are large enough for statistic significance, but small enough to be mostly relevant for the current user.
Superfast technology for analyses and decisions made in real time
ODOSCOPE takes less than 20 milliseconds to analyze even hundreds of millions of rows of data and dynamically create a ranking based on user-specific relevance. ODOSCOPE can be integrated without impacting a shop's performance.
High-dimensional, fully automated prescriptive analytics
ODOSCOPE can handle many dimensions at once and across multiple data sources. The analysis results in a customized decision that is displayed immediately. It combines real-time analysis with real-time decision making and real-time data activation.
ODOSCOPE's Data Lake breaks down silos
Our Data Lake indicates all data points from the customer's data sources (web tracking, product data, optionally CRM data) at once and identifies relevant and meaningful correlations for each individual user. It breaks down silos and identifies the "gold nuggets" in data sources super fast.