Fashion is personal.
Be it, too.
Transform your online fashion store into a personalized shopping experience that truly captivates. Our smart solution anticipates your shoppers' needs, tailors every product list, and boosts your sales and shoppers' satisfaction effortlessly. Our efficient AI technology lets you do your job perfectly: making customers happy by offering them the right trends at the right time.
Transforming Fashion Retail with Personalized Shopping Experiences
In the fast-paced world of fashion retail, staying ahead means leveraging cutting-edge technology. Our platform provides personalized search and product lists enriched with the right recommendations, trend analysis, and efficient inventory management to enhance customer experiences. With our many features, you can adapt quickly to changing market demands and keep your brand relevant.
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Real-time, data-driven Marketing
Leverage insights of your existing 1st party data to offer tailored product suggestions.
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Relevance at all Touchpoints
Stay personal on all channels – fully inline with the journey of your customers.
Know what your customers want.
The perfect offer for every user, in every situation. Because the moment matters most.
Offer what you can deliver.
Delight your customers by showcasing only the styles and sizes you truly have in stock. Fine-tune boosts and adjustments based on your shop's availability. Create stunning outfits that fit perfectly to the current user — available and relevant. No-stock items fade into the background, while the perfect matches take center stage. That’s relevance redefined: fashion tailored to your customer, ready to deliver.
Increase in customer engagement within the first month.
Of clients report higher sales after implementation.
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The right outfit for every season.
Show loyal customers the latest collections and offer bargain hunters reduced discontinued models. Manage new collections efficiently, align them with your marketing plan and test them in A/B tests before launching them. Combine new products seamlessly with bestsellers and customize them for each season and demand. Always tailored to the current user.
new collection against cold collection
Penalize late delivery times
Ensure transparency by displaying only products with acceptable delivery times. Late deliveries harm trust, so our solution automates ranking to highlight items with reliable shipping. With minimal effort for you and your team, our AI handles the heavy lifting, ensuring full transparency while allowing you to actively and easily steer relevance. When out-of-stock products return, they seamlessly reappear in the optimal position on your product list ranked for the current user.
Of clients report higher sales after implementation.
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Color-size variants
Inspire with the right color and size combinations.
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Sale. Sale. Sale.
Offer sales items with ease and always with full control.
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Reduces return rates
With tailored fashion initiatives and the right campaigns.
User Characteristics
Consider color, brand, size, and price affinities ...
Take benefit of our dedicated Fashion Cloud to scale your business.
Experience the power and convenience of our solution. Selling has never been easier.
“ODOSCOPE is the tool for individually decorating digital shop windows."
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
“If you say no to the ones that can’t afford you, you’re making room for the ones that can and this helps me make the decision to be the ones that can.”
Success stories from Fashion
Frequently Asked Questions
Find answers to common questions about our platform and services.
Yes, you can.
The ODOSCOPE interface gives you the option of optimizing margins while still keeping the current user firmly in view, i.e. playing out user-individually.
You decide how much weighting you want to give here and our AI algorithms do the rest. Before you go live with your strategy, you can test and preview the respective display for each user parameter.
Of course, you can.
With ODOSCOPE, you can combine all possible features and display them in a targeted and automated way. That means if the user is looking for a blue shirt in size M, our system displays the most relevant blue shirts in size M for this user.
So, even in this display, availability and individual relevance go hand in hand again. If a shirt is currently unavailable, it is not displayed at all so as not to disappoint the user.
Without question, yes!
With ODOSCOPE, you can adjust your many digital shop windows so that they match the current shopping situation of the current user –regardless of whether they live or shop in the North, South, West or East.
Just keep an eye on the weather forecast and pass this information on to our system with just a few clicks. Done!
Of course, you can.
With the ODOSCOPE interface, you can keep your business goals firmly in focus. You tell our system whether you want to reduce returns, sell slow-moving items or increase the conversion rate (CR). Our system plays out accordingly and at the same time gives each of your users and customers a great individual shopping experience.
You as our customer are in close contact with a dedicated account manager and representative from our Customer Success team. You can contact us at any time via email or your individual customer-specific Slack or Teams channel.
Key Features at a Glance
Cookieless personalization
ODOSCOPE can personalize also for users without cookies, deleted cookies, or who deny any consent. ODOSCOPE personalizes your content for 100% of your traffic individually.
No additional pixel
Since ODOSCOPE is based on your existing data, no additional pixels need to be integrated. We do not track. ODOSCOPE is productive from day 1, no additional data silo, no redundancy.
Consent-free personalization
ODOSCOPE does not place a cookie to track a user, nor does it use any 3rd party data. Instead, it uses in-session data and is stateless, i.e. it makes and displays a decision, but does not store a status.
Individual relevance ranking for each user and their click
ODOSCOPE ranks any search and product list by each user click and according to their actual in-session behavior. It, therefore, dynamically analyzes each user's data points to determine their individual relevance.
AI-powered merchandising with easy-to-use interface
Although user conversion is generally good, it is not always profitable. This is the case when the product purchased has a low margin. Our AI-powered merchandising reliably strikes a balance between scalable personalization, high UX standards, and achieving your business goals.
Look-alike-audiences for each user, automated and in real time
ODOSCOPE identifies each single user’s individual look-alike-audience (LAA) from the shop’s data history in real time, and increasingly accurate by every click in the ongoing session. LAAs are large enough for statistic significance, but small enough to be mostly relevant for the current user.
Superfast technology for analyses and decisions made in real time
ODOSCOPE takes less than 20 milliseconds to analyze even hundreds of millions of rows of data and dynamically create a ranking based on user-specific relevance. ODOSCOPE can be integrated without impacting a shop's performance.
High-dimensional, fully automated prescriptive analytics
ODOSCOPE can handle many dimensions at once and across multiple data sources. The analysis results in a customized decision that is displayed immediately. It combines real-time analysis with real-time decision making and real-time data activation.
ODOSCOPE's Data Lake breaks down silos
Our Data Lake indicates all data points from the customer's data sources (web tracking, product data, optionally CRM data) at once and identifies relevant and meaningful correlations for each individual user. It breaks down silos and identifies the "gold nuggets" in data sources super fast.