AI-powered merchandising to increase efficiency and sales at GOLDNER
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About GOLDNER
GOLDNER GmbH is a multi-channel mail order group with over 50 years of history. Originally started as a haberdashery and lingerie wholesaler in the 1920s, it has focused on older target groups since the 1960s. Since 2024, the women's fashion brands MADELEINE & Alba Moda have been part of the portfolio.
GOLDNER is active in seven European markets and generates sales of around 120 million EUR, making it a leading niche provider for women 50+. With a clear focus on online strategies, the company pursues a long-term, future-oriented approach.
Before ODOSCOPE
GOLDNER relies on the SCAYLE headless store system. The previously purely manual list sorting process required a lot of time and manpower, particularly in view of the many special sizes and the different types of customers in the seven countries. The product lists currently look the same for every customer, but in future they need to take into account characteristics such as age, price sensitivity or fashion level and need to be displayed individually for each user. Country-specific affinities place additional demands on the list sorting. A manual, less data-driven approach is not expedient here.
In future, the Fashion Group wants to address younger new customers and existing (print) customers more efficiently online. The aim is to
- to develop a broad base of online customers,
- sell products with optimized margins,
- take availability and current campaigns into account when displaying products,
- reduce return rates and
- reduce expensive print acquisition.
At the same time, the GOLDNER, MADELEINE and Alba Moda brands are to be positioned in their target markets.
GOLDNER lacked an effective control system for personalized and transparent product range display weighted according to business criteria.
Solution
To achieve this, GOLDNER uses the ODOSCOPE Customer Engagement Platform. Product lists are now automated and displayed individually for each user, whether known or unknown.
ODOSCOPE quickly achieved significant value increases in all important business KPIs, so that ODOSCOPE sorting became the standard sorting method in all stores. GOLDNER benefits from ODOSCOPE's scalable personalization approach because the merchandising team does not have to work with manual rules or sort lists manually.
"ODOSCOPE is the tool for individually decorating digital shop windows," says Ramona Oelschlegel, Teamlead Merchandise, GOLDNER
Connected via API, GOLDNER uses session-based real-time profiling and look-alike audiences from ODOSCOPE - without any cookies. As a result, all users are addressed in a relevant way, which leads to
- increasing conversion rates,
- increased shopping baskets and
- a significant increase in sales.
ODOSCOPE's AI-powered merchandising gives GOLDNER transparent control functions and ad hoc previews for every sales strategy and every touchpoint. Individual settings can be made at any time and the results can be viewed immediately. All displays are always data-based and geared towards the current user: Each user receives an individual shop window without the need to build separate landing pages or manually change the store frontend.
"If you use the right systems and everything works together, you can be up to 75% better than last year," says Stefanie Strietzel, Head of Marketing, GOLDNER
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We can't hire as many people as we need different sortings.
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Macus Anton
CEO GOLDNER Group
Happy clients
Our Customer Engagement Platform offers delightful experiences to many brands and their users. Read about use cases and what our customers have to say.
Frequently Asked Questions
Find answers to common questions about our platform and services.
ODOSCOPE helps ecommerce retailers sell their goods in a targeted and profitable way through future-proof, scalable personalization and AI-powered merchandising. We provide a privacy-compliant customer engagement platform for managing all digital sales channels, enabling business users to analyze and profitably leverage user, customer and market data. Based on user-centric, automated, real-time decisions, we enable our clients to show the right content at the right time in the right way to each individual online user - whether known, anonymous or not yet recognized.
Yes, because we want to give you the best of both worlds.
Scalable personalization is entirely data-driven. It is highly accurate and lightning fast. It intelligently combines knowledge from multiple digital touchpoints and is fully automated. Scalable personalization easily enables any number of playout variants based on high-dimensional prescriptive analytics.
With Merchandising, you can actively contribute your knowledge and experience: you can control which products are promoted or penalized based on margins or out-of-stocks. All playout scenarios remain purely data-driven and user-specific. This allows you to make targeted sales while taking into account campaign goals or promotional surcharges. Often there are multiple factors at play.
We offer plugins for Shopware, Shopify and Salesforce for quick and easy integration into a shop system (as of Q1, 2024). Otherwise ODOSCOPE is integrated into the store system via REST API. The integration is thoroughly documented and closely monitored by our reliable Customer Success Team.
Each of our customers is in close contact with a dedicated account manager and representative from our Customer Success team. Personal contacts are always available via email or a customer-specific Slack or Teams channel.
An ODOSCOPE license is essentially calculated based on the traffic volume of an online shop per year (sessions per year in 1 million steps). Another factor is the number of AI modules used for the various onsite personalization activities like product list sorting, search result sorting, recommendations, mailings, adaptive ads etc.
We want all customers to be happy and satisfied with our solution and services, of course. However, if a customer decides to end the contract, the contractually agreed notice period applies. In general, an annual license will be renewed for another year unless it is cancelled in writing with 3 months notice to the end of the contract.