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Situationalization, influenced by a user's context, varies greatly—whether commuting on a cell phone, working on a desktop, or relaxing with a tablet. User behavior differs based on time, device, location, and other factors, all discerned from historical data and analyzed in real time for each interaction. See how it works.

Turbocharging each phase of the customer journey: situationalization + personalization. This approach pays off - especially in the discovery and exploration phase at the beginning of the customer journey. English subtitles.

Read on how to get your user engaged with your brand, increase your marketing efficiency across multiple customer touchpoints and reach more sales. Powered by data. Personalized through AI. Scaled with automation.

Smart and automated assortment control. Increase sales and improve your product offering with informed decision making. Match your business goals with improved CX.

This is a short read on a user-centrical pesonalization approach. Learn how to personalize list sortings in real time for each user. Based on data-driven insights and optionally weighted to support your campaign goals.

Deliver the right content to each of your recipients. Send relevant newsletters that matter to your customers: Put your customer information in context with a mailing that is tailored to their situation.

Personalized banner ads based on 1st party data and session based profiling. Read how ODOSCOPE calculates the most relevant content based on anonymous parameters for the current user in just 4 milliseconds and displays it in real time.

Watch Dr.-Ing. Ralph Hünermann explaining the powerful technical approach of situationalization - a new and smart way of personalization. Ralph was invited by Stanford Professor Baba Shiv to give this talk at Stanford University Business School in 2018.

Situationalization is revolutionizing ecommerce. Read on how to get your business on fast lane by following the technical approach of situationalization, the next-level personalization. You will learn how to use the current user’s situational data in order to deliver truly relevant offers.

Is your shop or website already optimized for mobile conversions? Explore our checklist with useful tips for optimizing your mobile conversion rate (CR). Here we focus on factors like creative optimization, content optimization, technical optimization and testing.

Christmas begins in summer: Shop operators need to start with the preparations for a high turnover Christmas business without big hurdles. We have developed a checklist to make your Christmas business a success. Discover 5 frequently forgotten tips that will make your Christmas preparations easier.

Learn from 4 top experts about basics, best implementation and most exciting trends around the topic of customer experience. Get insights by André Morys from konversionskraft, Michael Böhme from Zalando, Marc Preusche from LEROI and Jim Sterne from Digital Analytics Association.

We had the pleasure to interview four leading data experts at Marketing Analytics Summit in Berlin: Jim Sterne, Dean Abbott, Marc Preusche, Steen Rasmussen. See and listen to what they have to say about data governance.

Marketing professor and neuroeconomics expert Baba Shiv in an interview about the new approach to personalization: situationalization. We met Baba Shiv in Austria in 2019 as part of the Startup Executive Academy.

Explore effortless control over your digital channels with our intuitive interface. From A/B testing to precise audience targeting, unleash your strategies with ease. Preview and test everything in advance for confident optimization. Welcome to a world where managing your digital presence is not just effective, but enjoyable.