Videos

Situationalization, influenced by a user's context, varies greatly—whether commuting on a cell phone, working on a desktop, or relaxing with a tablet. User behavior differs based on time, device, location, and other factors, all discerned from historical data and analyzed in real time for each interaction. See how it works.

Turbocharging each phase of the customer journey: situationalization + personalization. This approach pays off - especially in the discovery and exploration phase at the beginning of the customer journey. English subtitles.

Watch Dr.-Ing. Ralph Hünermann explaining the powerful technical approach of situationalization - a new and smart way of personalization. Ralph was invited by Stanford Professor Baba Shiv to give this talk at Stanford University Business School in 2018.

We had the pleasure to interview four leading data experts at Marketing Analytics Summit in Berlin: Jim Sterne, Dean Abbott, Marc Preusche, Steen Rasmussen. See and listen to what they have to say about data governance.

Marketing professor and neuroeconomics expert Baba Shiv in an interview about the new approach to personalization: situationalization. We met Baba Shiv in Austria in 2019 as part of the Startup Executive Academy.

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